Privacy Policy

Last updated: September 22, 2026

At East End Animal Surgery & Urgent Care, we respect your privacy and want you to understand how we collect, use and protect your information.

This Privacy Policy applies to information collected through our website, when you contact us, and when you use our veterinary services.

Information We Collect

Depending on how you interact with East End, we may collect information such as:

Your name, email address, phone number and address
Information you provide when contacting us, requesting care or completing forms
Information relating to your pet, including medical history and treatment information
Appointment, visit and communication records
Payment and transaction information
Information you choose to provide in messages, reviews, surveys or other communications
Technical information about your use of our website, such as your IP address, browser type, device information and pages visited

Payment card information may be processed directly by third-party payment providers. We do not necessarily receive or store your full payment card details.

How We Use Your Information

We may use your information to:

Provide veterinary care and manage your pet's treatment
Communicate with you about your pet, visits, appointments and follow-up care
Process payments and maintain business records
Respond to questions and requests
Send service-related communications
Send marketing communications where permitted by law and provide ways to opt out
Operate, maintain and improve our website and services
Understand how people use our website
Protect our clients, team, business and systems
Meet legal, regulatory and professional obligations

We only collect and use information where we have a legitimate business or operational reason to do so.

How We Share Information

We may share information when reasonably necessary to provide our services, including with veterinary professionals, laboratories, pharmacies, referral providers and other organizations involved in your pet's care.

We may also use trusted companies that help us operate our business, such as website hosting, communications, scheduling, analytics, payment processing and software providers. These companies may process information on our behalf as part of providing their services.

We may disclose information when required by law, to respond to a lawful request, to protect our rights or safety, or in connection with a sale, merger or transfer of our business.

We do not sell your personal information for money.

Cookies and Website Analytics

Our website may use cookies and similar technologies to help it function, understand how visitors use it and improve the experience we provide.

Some cookies may be placed by third-party services used on our website, such as analytics, embedded content, maps or other website tools.

You can control cookies through your browser settings and, where available, through the cookie preferences provided on our website. Disabling certain cookies may affect how some parts of the website work.

Communications

If you provide us with your phone number or email address, we may use it to communicate with you about your pet's care, appointments, requests or other services you have asked us to provide.

Where permitted, we may also send occasional news or marketing communications. You can unsubscribe from marketing emails using the link included in those messages or contact us to change your communication preferences.

Opting out of marketing will not prevent us from sending necessary communications relating to your pet's care or your interactions with East End.

Keeping Your Information Secure

We use reasonable administrative, technical and physical safeguards designed to protect personal information from unauthorized access, loss, misuse or disclosure.

No website, electronic communication or storage system can be guaranteed to be completely secure, so we cannot guarantee absolute security.

How Long We Keep Information

We retain personal information for as long as reasonably necessary to provide our services, maintain appropriate veterinary and business records, meet legal and regulatory requirements, resolve disputes and protect our legitimate business interests.

Different types of information may be retained for different periods depending on why the information was collected and any applicable recordkeeping requirements.

Your Privacy Choices

Depending on where you live and the laws that apply, you may have rights relating to your personal information. These may include the right to request access to, correction of or deletion of certain personal information, or to ask for information about how it is used or disclosed.

Some information may need to be retained for legal, professional, medical-record, security or other legitimate purposes even after a deletion request.

To make a privacy request, please contact us using the details below. We may need to verify your identity before completing certain requests.

Children's Privacy

Our website and veterinary services are intended for adults arranging care for animals. We do not knowingly use our website to collect personal information directly from children under 13.

If you believe a child has provided personal information to us through the website without appropriate consent, please contact us.

Third-Party Websites and Services

Our website may contain links to websites or services operated by other organizations. Their privacy practices are governed by their own policies, and East End is not responsible for the privacy practices of third-party websites or services.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our services, technology, business practices or legal requirements.

When we make changes, we will update the "Last updated" date at the top of this page.

Contact Us

If you have questions about this Privacy Policy, how we handle your information, or would like to make a privacy request, please contact us using the details below.

You can also contact us through the contact information provided for your East End practice location.